Ten Little is looking for a creative, data-driven Lifecycle Marketing Manager to build and scale our customer journey and owned-channel campaign strategy, from first sign-up through fit education, purchase, growth through sizes, and long-term loyalty.

This role is for someone who sees lifecycle marketing as a system of thoughtful touchpoints, not just a set of sends. You’ll lead our lifecycle programs across core channels, design high-impact journeys, and partner cross-functionally to deliver experiences that are both performance-driven and genuinely helpful to families. This is a doer role for someone who wants to create impactful and delightful experiences.

What You'll Do

• Lead lifecycle marketing across core owned channels, with email and SMS as the foundation, shaping strategy and executing campaigns and programs end-to-end.
• Manage and evolve our Klaviyo strategy and execution, including email and SMS campaigns, automated flows, segmentation, deliverability, and reporting
• Develop scalable segmentation and personalization frameworks informed by customer behavior and lifecycle stage; build and optimize key lifecycle flows
• Own the full lifecycle and campaign calendar across email and SMS, including product launches, promotions, and key seasonal and holiday moments
• Run hypothesis-driven A/B tests across messaging, creative, cadence, and timing
• Maintain lifecycle channel health, including deliverability, list hygiene, compliance, and frequency management
• Track and report on lifecycle KPIs including revenue contribution, engagement, churn, and retention; translate performance insights into clear recommendations and optimizations that improve conversion, retention, and customer experience.
• Partner with Brand, Growth, Product, Merchandising, and CX to improve the customer journey and ensure lifecycle messaging is accurate, timely, and customer-first
• Create clear processes and documentation to support reliability and scale

Description

• 5+ years of lifecycle, CRM, or retention marketing experience, preferably in consumer brands and ecommerce
• Ownership of Klaviyo or similar software in a DTC or ecommerce environment
• Hands-on experience with Shopify as well as review and loyalty software providers
• Deep experience with email & SMS automation, segmentation, and testing
• Excellent project management and cross-functional communication and collaboration skills
• Strong attention to detail (We’re big on the little things!)
• Analytical and data-driven with experience in analytics and attribution platforms; ability to perform data dives to surface actionable insights
• Entrepreneurial spirit; comfortable owning outcomes, not just execution in a dynamic, fast-paced environment
• This role will report to the Senior Director of Marketing & Brand

Nice to Have:

• Copywriting experience, ability to design emails with an eye for clean, on-brand layouts
• Experience with customer acquisition-focused channels like affiliate and paid social
• Experience working in kids, apparel, footwear, subscription- or membership-based ecommerce

Compensation & Benefits:

• Competitive annual salary of $90-110K based on experience
• Equity options for long-term alignment and ownership
• Comprehensive health benefits, including medical, dental, and vision insurance
• Paid parental leave and a family-friendly culture that supports parents at every stage
• Flexible remote/hybrid work arrangements
• 401(k) plan with employer contribution
• Employee discounts on Ten Little products and partner brands

Company Description:

Ten Little was created by two moms in collaboration with world-class physicians to support healthy development and natural movement in babies, toddlers, and kids. Ten Little’s APMA-approved shoes are designed with wide, foot-shaped toe boxes and flat, flexible soles to help little feet grow strong and move freely. With thousands of 5-star reviews and loyal fans including Meghan Markle & Prince Harry, Gayle King, Paris Hilton, Gigi Hadid, Hilary Swank, Olivia Munn, Emma Roberts, and Chrissy Teigen, Ten Little has become the trusted go-to for little feet on big adventures.