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Senior Account Executive, Paid Search

Offered.ai

Offered.ai

Marketing & Communications, Sales & Business Development
New York, NY, USA
Posted on Tuesday, June 11, 2024

Click the 'Apply' button to learn more about Prosek Partners and the role. Then, you can choose to apply directly with Prosek Partners or use AI to assist your application powered by Offered.

Who is Prosek?

We are entrepreneurial. Prosek is one of the largest independent communications and marketing firms in the U.S., with offices and strategic partners across the country and worldwide. We are specialized. Prosek provides unparalleled expertise with financial and professional services companies. We are people centric. Our teams work together in a collegial atmosphere that breeds professional respect and friendship. We are award-winning. Join an "Army of Entrepreneurs" that was recently named 2023 Global Financial Agency of the Year by PRovoke Media.

Overview:

We're currently seeking a Senior Account Executive, Biddable Media & Paid Search to join our fast-growing paid media and integrated marketing team at Prosek. We are looking for a motivated and driven biddable media expert who specializes in paid search and possesses a deep understanding of digital marketing to bring campaigns to life for our financial and professional services clients. Sound interesting? We'd love to hear from you.

What you'll be doing:

  • Work as a member of integrated client teams to drive biddable media programs for our clients with a focus on paid search
  • Develop, execute, and optimize Google Search campaigns, serving as the day-to-day internal contact across search campaigns
  • Manage biddable media campaign budgets effectively, optimizing bids, and allocating budget across different campaigns and ad groups to maximize ROI
  • Conduct keyword research to identify high-value keywords, long-tail keywords, and negative keywords to improve campaign targeting and efficiency
  • Plan and execute A/B tests for ad creatives/copy, landing pages, and other campaign elements to identify the most effective strategies for improving campaign performance
  • Conduct in-depth research, competitor analysis, and audience targeting to identify opportunities and constant optimization
  • Analyze campaign performance data, draw insights, and make data-driven decisions to optimize campaigns for key performance metrics such as click-through rate (CTR), conversion rate (CVR), return on ad spend (ROAS), and cost per acquisition (CPA)
  • Set up and configure conversion tracking mechanisms such as Google Analytics and Google Tag Manager, and use insights from conversion data to optimize campaigns for better performance
  • Proactively flag opportunities and risks for clients in a timely matter
  • Stay informed about industry changes, emerging technologies, and best practices in paid search, and integrate these insights into the overall strategy & share both internally & externally

What do you bring to the table?

Biddable Media & Paid Search Acumen

  • In-depth knowledge and proficiency in creating, optimizing, and managing Google Search campaigns
  • Deep understanding of paid search and the biddable media ecosystem and related best practices
  • Proficiency in Google Analytics and Google Tag Manager
  • Familiarity with paid media tools like DV360 / Stackadapt, LinkedIn Campaign Manager, Facebook Ads, or similar
  • Familiarity with various PPC management tools and platforms such as SEMrush and others to streamline campaign management processes and enhance performance
  • Proficiency in keyword research, ad copywriting, budget management, A/B testing, and conversion tracking and optimization.
  • A proactive approach to staying updated with the latest trends, best practices, and algorithm changes in the paid search landscape, and implementing relevant strategies to adapt to changes and stay ahead of the competition.

Other Skills

  • Obsessively curious: you are the sort of person that gets excited by problem solving and are willing to dig deep into the details to surface the right solution
  • Eagerly approaches new challenges with curiosity and interested in helping to level up our growing paid media practice
  • Strong project management skills with the ability to juggle multiple workstreams across disciplines
  • Embrace a team-first mentality and thrive in an environment that prioritizes outcomes over process
  • Possess excellent time management skills and the ability to prioritize competing tasks, projects and clients
  • Exhibit resourcefulness in knowing when to ask questions and where to look for answers
  • Preferred certifications such as Google Ads certifications (Google Ads Fundamentals, Search Advertising, Display Advertising, etc.) demonstrate a high level of expertise and commitment to the field.

What makes you qualified:

  • 3-5 years of hands-on experience in managing paid search campaigns across various platforms such as Google Ads, Bing Ads, and other search engine marketing (SEM) platforms
  • Prior agency experience is strongly preferred, specifically working within B2B marketing and/or regulated fields such as financial, healthcare, legal or other professional services
  • Bachelor's degree in Marketing, Communications, Advertising, Public Relations, or a data related field
  • Preferred certifications such as Google Ads certifications (Google Ads Fundamentals, Search Advertising, Display Advertising, etc.) demonstrate a high level of expertise and commitment to the field

What are the perks?

  • 401(k) employer match: There is no time like the present to prepare for your future!
  • Premium healthcare plans, including medical, dental and vision coverage: Your health comes first.
  • Hybrid work model: 2 days in the office, 3 days from home - Pick your own schedule.
  • 2 weeks of remote work per year: You do you!
  • Generous Paid Time Off (PTO) package including birthday PTO and 6 "It's Ok" days: Enjoy life's moments.
  • Custom career opportunities: Choose your own adventure!

Our Core Values:

  • Chemistry, Collaboration and Belonging: Our collegial culture inspires people with different perspectives and backgrounds to work towards common goals as we brainstorm, plan and execute on behalf of our clients and to build our business together.
  • Grit and Hustle: We work hard. We roll up our sleeves. We are not precious or pretentious. We do not take short cuts. Instead, we put in the work and do what it takes to get the job done.
  • The Excitement of New Challenges: We view challenges as opportunities and embrace them. They motivate us to learn and grow so that we can be the best versions of ourselves, for our clients and each other.
  • A Workplace with Humanity: We recognize the rigor and demand of our work. We also recognize that life inside and outside of Prosek can be stressful. We work very hard to run our business with a heavy dose of humanity and to make Prosek a safe place where people enjoy the work and each other.

Our Beliefs on Culture, Diversity & Belonging:

We are committed to building a diverse workforce reflecting and embracing diversity of all kinds - race, ethnicity, age, gender identity, sexual orientation, political affiliation, socioeconomic backgrounds. We believe having teams that represent the broader communities where we live and work creates a culture that celebrates creativity, inclusiveness and teamwork and helps us offer our global clientele of mature and emerging businesses counsel that is dynamic, rich and nuanced.

The anticipated salary range for this position is $65,000-$85,000. An employee's salary is determined by a range of factors including but not limited to relevant experience, qualifications, skills, seniority, geographic location, performance, and business or organizational needs. The range listed is one component of Prosek's total compensation package for employees. Other rewards may include medical, dental and vision coverage, 401(k) matching, new business commission, paid time off, and other benefits.

Prosek Partners provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.