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Description

As a Product Marketing Manager at Fleetio, you will leverage your experience to move our Product Marketing strategy forward and be a champion for our product and customers. You’ll be expected to play a key role in the success of our growing partnerships, focused on product integrations and evangelizing our product to referral and reseller partnerships. This role will focus on supporting Fleetio’s go-to-market initiatives and joint initiatives with partners.

You’ll be reporting to the Director of Product Marketing and joining an impactful Product Marketing team.

Fleetio is a modern software platform that helps thousands of organizations around the world manage their fleet operations. Transportation technology is a hot market and we’re leading the charge, with raving fans and new customers signing up every day.

We’re looking for a high-performing and experienced Product Marketer who is excited about driving end-to-end success from market discovery to go-to-market to join our team to evangelize Fleetio and help articulate its features and benefits.

What’s Fleetio?

Fleetio (pronounced "flee-tee-oh”) is a leading provider of fleet management SaaS that helps organizations of all sizes track, analyze, automate, and manage their vehicles and equipment. With a purpose-built, easy-to-use, and comprehensive suite of tools and features, Fleetio makes it easy for fleet managers to optimize their operations, reduce costs, and improve safety and compliance.

We’ve become a trusted partner for thousands of businesses across the globe, from small startups to large enterprises. With a focus on innovation, customer success, and sustainable growth, Fleetio is on a mission to transform fleet management.

What makes us special, you might ask? We’ve been remote-friendly since 2012 and have been recognized as Birmingham Alabama’s Best Places to Work five years in a row. We have over 200 employees all over the United States, Canada, and Mexico, and have over 5,000 paying customers in 70+ countries. It’s an exciting time at Fleetio as we’re growing 50+% year on year and have just closed our Series C round led by our incredible investment partner, Elephant. We’re building the fleet management platform of the future – the single screen for fleet managers to drive their businesses forward.

More about our product and company:

• Fleetio product overview video: https://www.youtube.com/watch?v=IlvIbwZT3oU
• Our careers page: https://www.fleetio.com/careers

What you'll be doing

• Become our Product Marketing subject matter expert on everything to do with our partnerships, from Product Integrations (native and third-party) to working with our channel and referral partners to understand and communicate the value of Fleetio.
• Work with stakeholders, including Product Management, to identify priorities for better, deeper integrations and drive adoption of our partner ecosystem, including Fleetio’s Integration App Store discovery.
• Collaborate with Partner Marketing, Channel Partnerships on developing internal and external product-specific marketing content such as collaterals, videos, speaking submissions, webinars, etc.
• Influence Fleetio’s product strategy and priorities and the role channel partnerships play in achieving our business goals.
• Use your industry knowledge and an understanding of our product’s value to collaborate with the rest of the Product team on decision-making regarding product discovery, strategy, and commercialization.
• Be the voice of the customer — talk to customers to understand their unique needs, how they use our products and how Fleetio makes their jobs and lives easier, and leverage knowledge from our internal teams (Product, Sales, Customer Success).
• Manage partner-driven product launches and go-to-market plans in collaboration with product management, customer success, marketing, and sales teams - building ongoing momentum for our teams that lead to partner-led customer acquisition and retention, tracking and reporting on success.
• Establish, maintain, and evangelize our products through value proposition and messaging frameworks, establishing proof points, and ensuring utilization across stakeholders through right-time and right-place knowledge.
• Lead ongoing market and competitive research as part of product discovery, points of differentiation, and areas of opportunity through one-to-many research methods and one-to-one conversations with partners and customers.
• Partner with Enablement to ensure our partners are prepared to discuss the value of Fleetio in the market, driving demand and customer advocacy.
• Contribute to PMM-wide initiatives and process improvements to our launch readiness, research strategies, messaging frameworks, and enablement efforts, working collaboratively across the organization.
• Act as a thought leader for products externally, including speaking engagements and written works, as well as internally through influencing decision-making, presenting business cases and updates to stakeholders.
• Track and report to leadership on OKRs and goals that drive business impact, including business revenue, product adoption, and retention.

This is a position we consider essential to the company’s success.Be sure to mention coffee in your cover letter so we know you actually read this.

What's in it for you

• Join a high-performing, highly impactful (and highly supportive) Product Marketing team with a voice through the Product organization, influencing product roadmaps and driving strong collaboration through go-to-market efforts.
• Be a part of an incredible team of “A” players who go above and beyond to make Fleetio a successful company. We’re a customer-centric team with a great product, excellent support, and countless happy customers.
• Work remotely, or at our Birmingham, AL HQ. We strive to promote a strong remote working culture and have done so since the beginning.

Requirements

The ideal candidate is an effective translator between product value and customer needs. They can gather, digest, and translate the technical information provided by engineers, product managers, customer pains/gains/jobs, and the competitive environment to benefit the customer and users.

• Bachelor’s degree in Marketing, Communications or a relevant field
• Product Marketing Alliance, Pragmatic Institute or similar Product Marketing training
• 3+ years of experience in product marketing
• 3+ years of experience in a B2B SaaS company (Fleet industry is a plus)
• Experienced in public speaking at both internal and external events (conferences, panels, webinars)
• Previous channel/partner relationship experience in a product or marketing-related capacity
• Self-driven and actively looking for opportunities to learn and share those learnings with the Product Marketing team
• Excellent written and verbal communication skills: Whether writing or speaking, you’re able to express ideas clearly and powerfully, always taking into consideration brand voice and intended audience
• Creative thinker with the ability to present our products and value propositions in a fresh, inventive way while staying true to brand look and feel
• Excellent organizational skills to work independently and efficiently, managing projects with many moving parts
• Exceptional research skills through both primary and secondary research methods to allow for immersion into the tech and fleet spaces
• Knowledge of Asana, Salesforce CRM, marketing automation, and other product marketing tools (e.g., Marketo, Figma, Chameleon, Gong, etc.)
• Proven track record of problem-solving in an innovative environment
• Knows and understands how businesses work, strategies and techniques to impact both customer experience and bottom line
• A committed desire to understand our customers needs and the problems we are trying to solve
• A proven track record of strong cross-functional collaboration
• Can manage through unclear situations, finding a way forward without all the facts, comfortable making a decision without the complete picture
• Self-motivated and enjoys a fast-paced environment

Considered a plus

• Experience working with partners such as third-party applications/integrations, referral, and channel partners.
• Experience with hybrid PLG (product-led growth) and SLG (sales-led growth) products

Benefits

• 100% health/dental coverage (50% coverage for family)
• Vision insurance
• Incentive stock options
• 401(k) match of 4%
• PTO - 4 weeks
• 13 company holidays + 2 floating holidays
• Parental and bonding leave
• Dependent care and medical FSA
• Short and long term disability
• Community service funds
• Professional development funds
• Health and wellness initiatives
• Mac laptop + new hire equipment stipend
• Monthly catered lunches
• Fully stocked kitchen with tons of drinks & snacks
• Remote working friendly since 2012

Fleetio provides equal employment opportunities to all employees and applicants and prohibits discrimination and harassment. We celebrate diversity and are committed to creating an inclusive environment for all. All employment is decided on the basis of qualifications, merit and business need.

This application is not intended to and does not create a contract or offer of employment. Employment with Fleetio is at will.

If you have a disability or a special need that requires an accommodation to fill out the online application, please let us know by calling (205) 718-7500.