Director of Brand Marketing and Communications (Remote)
Huckleberry Labs
Marketing & Communications
Los Angeles, CA, USA
Posted on Dec 6, 2024
About Huckleberry
Huckleberry’s purpose is to create life-changing products and experiences through fresh, beautiful, human-centered technology that brings health, well-being, and a bit of magic to every family.
We combine Data, AI, and Behavioural Science to build products that are at the cutting edge of tech today.
The app has 4.9 stars, garnering rave reviews from people who call it “life-changing” and their “#1 recommendation to parents”.
We are rapidly growing and building new products to enable every family to thrive.
About the Role
We are seeking an experienced Director of Brand Marketing and Communications to lead our brand and communications strategy, driving brand awareness, engagement, and loyalty. As a key leader within the marketing team, you will oversee all brand campaigns, public relations (PR), and communications efforts, ensuring cohesive and impactful messaging across all touchpoints. This role requires a strategic thinker with a proven track record of building and elevating brands, along with exceptional leadership skills to guide a talented team.
Areas of Responsibility
- Responsible for the strategy, concepting planning, execution, and measurement of integrated brand campaigns.
- Manage campaign timelines, budgets, and resources to ensure projects are delivered on time and within scope.
- Analyze campaign performance, leveraging insights to inform future initiatives and optimize ROI.
- Partner with product with marketing team members to design and execute go-to-market (GTM) strategies for product and product feature launches.
- Lead the creation of launch campaigns that integrate branding, messaging, and positioning to effectively communicate the value of new products and features.
- Coordinate cross-functional efforts to ensure seamless execution of launch initiatives, aligning timelines, deliverables, and resources.
- Measure and report on the success of launch campaigns, applying insights to refine future GTM strategies.
- Create and execute a comprehensive PR strategy that drives media coverage, manages brand reputation, and builds credibility across key audiences.
- Serve as the company point of contact as needed, crafting executive communications and preparing leadership for media engagements.
- Analyze the effectiveness of brand and communications efforts, using metrics to refine strategies and demonstrate impact on key business objectives.
- Stay informed of industry changes, best practices, and emerging trends to keep the brand’s marketing strategies innovative and relevant.
Requirements
- Bachelor’s degree in Marketing, Communications, Business, or a related field; Master’s degree preferred.
- 8+ years of experience in brand marketing and communications, with at least 3 years in a people management role.
- Proven track record of developing and executing successful brand and communication strategies, with proven work examples
- Exceptional written, verbal, and visual communication skills, with experience in managing media relations and creative/PR agencies.
- Demonstrated ability to work cross-functionally and influence stakeholders at all levels, including executive leadership.
- Proficiency with marketing analytics, brand tracking tools, and digital platforms.
Huckleberry Labs is an equal-opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.
Huckleberry Labs makes hiring decisions based solely on qualifications, merit, and business needs at the time.