About the role:

We're seeking a Senior Product Manager to lead our Patient Growth team. Your mission will be to drive sustainable user acquisition and revenue growth through data-driven search marketing strategies and product optimizations. You'll partner with Engineering, Marketing, Data, and Design to build scalable growth systems that maximize our search visibility and conversion funnel performance. The ideal candidate thrives in a metrics-driven environment, has deep expertise in search marketing, and is passionate about leveraging product innovation to accelerate growth.

What you’ll do at Headway:

• Develop and execute a comprehensive growth strategy that leverages SEO and SEM to drive user acquisition, engagement, and retention.
• Partner with engineering and data science teams to implement SEO-optimized features, landing pages, and user experiences that improve organic search rankings and conversion rates.
• Build experimentation frameworks to test and iterate on search marketing strategies, landing page optimizations, and conversion funnel improvements.
• Collaborate with content and marketing teams to align SEO content strategy with product roadmap and business objectives.

You’ll be great for this role if you:

• Have consumer growth experience: You have 5+ years of product management experience with demonstrated success in growth-focused roles, specifically with SEO and SEM expertise. You have hands-on experience with SEO tools (Ahrefs, Google Search Console) and SEM platforms (Google Ads, Microsoft Ads) with proven ability to drive measurable results.
• Data and results driven: You are a master at digging into data, defining clear goals, running toward them & bringing your team along the way.
• Highly collaborative: You work well with other functions and teams and can collaborate on delivering impact together to a shared goal.
• Thrive in ambiguity: You love tackling ambiguous problems in a fast-paced environment with an optimistic and energizing attitude.

Compensation and Benefits:

The expected base pay range for this position is $183,600 - $216,000, based on a variety of factors including qualifications, experience, and geographic location. In addition to base salary, this role may be eligible for performance-based variable compensation and an equity grant, depending on the position and level.

We are committed to offering a comprehensive and competitive total rewards package, including robust health and wellness benefits, retirement savings, and meaningful ownership opportunities through equity. Compensation decisions are made holistically, ensuring fairness and alignment with market benchmarks while recognizing individual contributions and potential.

• Benefits offered include:
• Equity compensation
• Medical, Dental, and Vision coverage
• HSA / FSA
• 401K
• Work-from-Home Stipend
• Therapy Reimbursement
• 16-week parental leave for eligible employees
• Carrot Fertility annual reimbursement and membership
• 13 paid holidays each year as well as a Holiday Break during the week between December 25th and December 31st
• Flexible PTO
• Employee Assistance Program (EAP)
• Training and professional development