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Growth Manager

Everlab

Everlab

Marketing & Communications · Full-time
Sydney NSW, Australia · Melbourne VIC, Australia
Posted on Monday, March 11, 2024

This is a unique role for for an exceptional and creative Growth Manager who isn’t afraid of getting their hands dirty or being thrown into difficult and ambiguous problems.

You will be in charge of building and executing on the Everlab content and conversion strategy that helps us become a trusted brand and authoritative voice on all things healthcare.

In the early days of this role you must be comfortable getting in the weeds and developing + researching content yourself where needed. Our content will bridge medical product content, educational content and marketing across social media, podcasts, PR and other channels.

You will have access to experts and contractors where needed, but must be able to independently set a creative direction and funnel strategy that helps us craft compelling narratives that resonate with our audience.

You will see what it takes to build a generational business from the ground up, work closely with proven operators and solve a problem that will meaningfully improve millions of lives.

As an example, here are some of the types of projects you might work on:

  • Funnel Optimisation - you build an understanding of our target audiences and their interests to design a high converting marketing and conversion funnel
  • Content Strategy - create a compelling multi channel content strategy for Everlab, ensuring content we create can be leveraged and adjusted for each channel we operate
  • Customer engagement & education email flows - work closely with our medical experts to provide engaging content along the customer conversion journey
  • Medical product content - cooperate with our product team to research and deliver content for our experience in areas such as nutrition, exercise, sleep and mindset
  • LinkedIn, Instagram, TikTok Account Management - create a strategy for our core social media channels and manage our accounts focusing on exceptional customer education and engagement
  • Content production - create a strategy and production plan for our content needs. Engage videographers, photographers, designers and editors to produce and edit our content material
Everlab is an equal opportunity employer.