About the Company

We believe financial services should be more accessible, that’s why we started Axis. A fully interoperable mobile wallet which enables users to send and receive money from any mobile wallet in Egypt, pay their bills, buy anything online with a virtual Visa card, or scan any QR code to pay for anything in-person. We are expanding beyond payments into investment and wealth experiences that help users save, grow, and manage their financial future through intuitive and trusted digital products.

About the Role

In this role, you will define the voice and language of the Axis experience across our consumer and business products. You'll collaborate closely with Product Managers, Product Designers, Researchers, Marketing, and Customer Experience teams to create intuitive, accessible, and consistent product content that helps users complete tasks with confidence.

Responsibilities

• Writing clear, concise, and user-centered content for Different Axis products
• Defining and maintaining Axis's product voice, tone, and content guidelines across all touchpoints
• Collaborating with Product Designers and Product Managers throughout discovery and delivery to shape intuitive user experiences
• Using research, usability testing, analytics, and customer feedback to improve product content continuously
• Simplifying complex financial concepts, regulatory information, and error messages into language users easily understand
• Building and maintaining a scalable content design system, terminology, and localization guidelines in both Arabic and English
• Partnering with Marketing, Compliance, Legal, and Customer Experience teams to ensure content is consistent, compliant, and customer-friendly

Qualifications

• 2+ years of experience in UX Writing, Content Design, Content Strategy, or a similar role
• Exceptional writing and editing skills in Arabic and English
• Experience writing for digital products, preferably in fintech, banking, or consumer technology
• Strong understanding of UX principles, accessibility, information architecture, and content-first design
• Experience working closely with Product Designers, Product Managers, and User Researchers
• Experience using Figma and content collaboration tools

Required Skills

• Experience building content design systems or design language guidelines
• Experience conducting content testing and usability research
• Familiarity with localization and multilingual product experiences
• Proven background in developing content for digital platforms within fintech
• Understanding of conversational UX, AI-assisted experiences, or chatbot design

Preferred Skills

• Experience building content design systems or design language guidelines
• Experience conducting content testing and usability research
• Familiarity with localization and multilingual product experiences
• Proven background in developing content for digital platforms within fintech
• Understanding of conversational UX, AI-assisted experiences, or chatbot design

Pay range and compensation package

Very competitive leave policy, including extended Maternity and Paternity leaves.

Equal Opportunity Statement

We are building with purpose. Our team is driven by outcomes, user impact, and the challenge of building financial tools that serve real people. We value Outcomes over outputs, Data and insight over opinions, Real conversations with users over assumptions, Ownership and accountability, Simplicity in solving complex financial problems. This role reports directly to the Head of Product and plays a key part in our mission to build inclusive financial products.

Perks of working @ Axis

• Flexible hybrid working model
• Medical insurance for you and your family
• Life insurance coverage
• Subsidized gym membership