Overview of the role

As a Marketing Specialist at Axis, you will play a pivotal role in shaping and executing our marketing strategies. This role demands a versatile marketer who can create impactful campaigns, engage diverse audiences, and drive brand awareness in the competitive fintech space. You will collaborate closely with cross-functional teams to ensure a cohesive and compelling brand presence.

What you'll be doing

Campaign Development:

• Conceptualize, plan, and execute end-to-end marketing campaigns to drive user acquisition, engagement, and retention.
• Develop targeted and personalized campaigns across various channels, including digital, social media, email, and traditional channels.

Content Creation:

• Coordinate with the content specialist to ensure all digital and offline campaigns align with our content strategy and brand messaging.
• Collaborate with the design team to create visually appealing and impactful marketing collateral.

Brand Management:

• Contribute to the development and maintenance of a strong and consistent brand identity.
• Ensure all marketing materials adhere to brand guidelines and resonate with the company's mission.

Market Research:

• Conduct market research to identify trends, competitors, and opportunities in the fintech industry.
• Use data-driven insights to optimize marketing strategies and identify areas for improvement.

Event Coordination:

• Plan and coordinate fintech industry events, and conferences to enhance brand visibility and engagement.
• Identify sponsorship and partnership opportunities to expand our reach.

Activations and Outreach:

• Develop and implement on-the-ground activations to engage with our target audience.
• Establish relationships with relevant local entities to increase brand visibility.

Requirements

• Bachelor's degree in Marketing, Business, or a related field.
• Preferably 2-4 years of experience in marketing in a similar startup.
• Proven experience in marketing roles, preferably within the fintech or tech industry.
• Strong understanding of fintech trends, market dynamics, and customer behaviors.
• Excellent written and verbal communication skills.
• Creative thinker with the ability to develop innovative marketing strategies.
• Strong project management skills with the ability to manage multiple tasks simultaneously.

Perks of working @ Axis

• Hybrid working conditions.
• Medical Insurance for You and your family.
• Life Insurance.
• Greek Campus gym subscription.
• Marriage leave policy.
• Very competitive leave policy including extended Maternity and Paternity leaves.