About Us: VetraFi is a neobank built for those who serve. We’re reimagining financial services for servicemembers and veterans — from high-yield savings to credit-building tools — all tailored to the military journey. Backed by top-tier investors, we’re building fast and with purpose.

Job Summary: We’re looking for a Head of Business Development who’s more operator than talker — someone who turns ambiguity into systems, strategy into action, and complex problems into traction. You’ll work directly with the co-founders to craft and execute go-to-market strategies, build relationships on and off base, and scale our presence in military communities across the country.

This isn’t a traditional sales role. You’ll wear many hats: experimenter, deal-closer, community-builder, and strategic operator. You’ll be expected to move fast, think clearly, and execute ruthlessly.

Key Responsibilities:

Growth & Partnerships:

• Launch and iterate user acquisition experiments across organic and paid channels
• Architect and lead VetraFi’s GTM and partnership strategy— then iterate fast.
• Build and grow strategic relationships across the military and fintech ecosystems (recruiters, base contacts, financial institutions, BIN sponsors, etc.).
• Own access and expansion efforts on military bases: boots-on-ground engagement, tabling, command-level partnerships.
• Launch and iterate pilot programs that test acquisition channels and user growth hypotheses.
• Represent VetraFi at industry events, military expos, and partner meetings.
• Provide intelligence on market trends, customer behavior, and competitor activity.
• Proactively identify and pursue unconventional growth levers.

Marketing & Content:

• Plan and execute marketing campaigns across channels (email, social, events, etc.)
• Manage and grow our social media presence (Instagram, LinkedIn, TikTok, etc.)
• Work with designers and creators to launch new content and creative
• Write and edit copy for blog posts, newsletters, and product launches

Ops & Projects:

• Operationalize internal workflows (e.g. onboarding, CRM, user support)
• Handle one-off special projects with the co-founders (e.g. fundraising, user research, internal tools)
• Monitor analytics, user feedback, and marketing performance to drive decisions
• Fill gaps across departments — product, ops, support, marketing — wherever help is needed

Qualifications:

• A builder, not just a thinker — you get excited by messy zero-to-one challenges.
• Firsthand knowledge of the military — either through service, family, or embedded work.
• A proven business development or GTM operator (preferably in fintech, govtech, or a mission-driven industry).
• Comfortable working independently in fast-paced, high-ambiguity environments.
• Skilled at turning rough ideas into structured processes — and executing them.
• Confident and assertive: you defend good ideas with data and conviction.
• Comfortable experimenting, taking risks, and failing fast.
• Excellent communicator and relationship-builder across all levels — from junior recruits to partner execs.
• Highly organized, proficient in spreadsheets, CRM tools, and GTM workflows.
• Willing to travel and get your hands dirty in the field.

Nice-to-Haves:

• Willingness to live in NYC (or commute) / hybrid work
• Enlisted military experience
• Degree from a top-tier university or real-world experience at top-tier companies
• Proven track record at high-growth startups or operating in fast-paced, high-expectation environments

Compensation:

• Salary range: $120,000 - $180,000
• Equity: 0.25% - 2%
• Other: Health, Vision, Dental, Life Insurance