About Us: VetraFi is dedicated to empowering the financial stability of service members and veterans through innovative financial services tailored to their unique needs. As we continue to grow, we are looking for a dynamic and experienced Head of Business Development to join our team. This pivotal role will work directly with the co-founders, driving our growth and market penetration strategies.

Job Summary: We’re looking for a Startup Generalist — a sharp, scrappy operator who thrives on figuring things out and making things happen. You’ll work directly with the co-founders on whatever needs to get done: partnerships, marketing campaigns, customer acquisition, operations, special projects, and more.

This is a high-autonomy, high-ownership role. There is no playbook — you’ll be building the plane while flying it. You’ll be asked to dive into unfamiliar challenges, learn fast, and deliver results without a lot of hand-holding.

Key Responsibilities:

Marketing & Content:

• Plan and execute marketing campaigns across channels (email, social, events, etc.)
• Manage and grow our social media presence (Instagram, LinkedIn, TikTok, etc.)
• Work with designers and creators to launch new content and creative
• Write and edit copy for blog posts, newsletters, and product launches

Growth & Partnerships:

• Launch and iterate user acquisition experiments across organic and paid channels
• Support BD efforts — from cold outreach to follow-ups and onboarding
• Help run campus/base marketing activations and partnership programs

Ops & Projects:

• Operationalize internal workflows (e.g. onboarding, CRM, user support)
• Handle one-off special projects with the co-founders (e.g. fundraising, user research, internal tools)
• Monitor analytics, user feedback, and marketing performance to drive decisions
• Fill gaps across departments — product, ops, support, marketing — wherever help is needed

Qualifications:

• A sharp, curious, and high-agency generalist — you love wearing multiple hats
• A creative doer who knows how to get scrappy with content and social media
• Comfortable writing, storytelling, and shaping how we show up online
• Analytical and organized — you think in terms of systems and performance metrics
• Able to self-manage and thrive in fast-moving, ambiguous environments
• Confident communicator who brings ideas to the table and defends them with logic
• Comfortable using tools like Notion, Airtable, Figma, Canva, and Google Sheets

Nice-to-Haves:

• Experience running or growing a brand on social media (even your own!)
• Prior experience at an early-stage startup or in a jack-of-all-trades role
• Veteran or enlisted military experience
• Degree from a top-tier university or proven record at a high-growth company
• Based in or willing to commute to NYC frequently

Compensation:

• Salary range: $120,000 - $180,000
• Equity: 0.25% - 2%
• Other: Health, Vision, Dental, Life Insurance