Location: Gurugram

Experience: 4–5 years

We are hiring a Performance Content Strategist whose sole mandate is to create, test, identify, and scale winning ad creatives on Meta.

Create winning Meta ad content and double down on it.

• Ideate and produce high-performance ad creatives (hooks, scripts, statics, UGC briefs)
• Build structured creative testing frameworks (hooks × formats × offers)
• Analyze creative-level performance (CTR, thumb-stop rate, CVR inputs)
• Identify winning creatives and rapidly create iterations to scale
• Work closely with the Meta ads manager to:
• Understand performance feedback
• Double down on what’s working
• Kill what’s not
• Own weekly creative sprints and testing pipelines
• Ensure creative messaging clarity on:
• Product value
• Trust signals
• Urgency
• Offer framing

• Number of winning creatives identified per month
• Speed of iteration on winning ads
• Improvement in:
• CTR
• Engagement
• Conversion intent (creative contribution)
• Volume of tested creatives vs winners
• Contribution to ROAS improvement (creative-led)



• 4–5 years in performance creative / D2C content
• Proven track record of producing Meta ad winners
• Strong understanding of:
• Consumer psychology
• Scroll behavior
• Hook creation
• Experience working alongside a dedicated media buyer
• Ability to move fast and think in experiments

• Experience in e-commerce brands scaling ads
• Familiarity with UGC creators and editors
• Ability to brief designers and video editors effectively

• Consistent pipeline of tested creatives
• Clear winners identified and scaled
• Reduced creative fatigue
• Strong collaboration with ads manager