Location: Gurgaon, Hybrid

Employment Type: Full-time

About Vama:

Vama is revolutionizing how people connect with their faith by bringing traditional rituals and spiritual offerings online. Our platform makes it simple to book pujas, offer chadhawa, and engage in religious practices from anywhere in the world. We’re on a mission to blend the rich heritage of Hindu culture with modern convenience, and we need a talented storyteller to help us share this vision with the world.

Role Overview:

We are seeking a Content Writer with expertise in Hindu mythology, temples, rituals, and festivals who also has a strong understanding of digital marketing. This role focuses on crafting high-performing scripts and ad copies for performance marketing campaigns. The ideal candidate will know how to create compelling, hook-driven content tailored to various digital platforms to maximize engagement and conversions.

Key Responsibilities:

1. Scriptwriting for Performance Marketing:

○ Develop engaging scripts for ads, reels, and videos with strong hooks to capture audience attention within the first few seconds.

○ Write concise and impactful scripts for digital campaigns across platforms like Instagram, Facebook, YouTube, and Google Ads.

2. Ad Copywriting:

○ Craft persuasive ad copies, headlines, and CTAs for performance-driven campaigns.

○ Collaborate with designers and video editors to ensure the copy aligns seamlessly with visuals and enhances the overall message.

3. Mythology-Based Content Creation:

○ Leverage in-depth knowledge of Hindu gods, temples, tithis, and rituals to create authentic and culturally relevant content.

○ Adapt traditional stories, rituals, and practices into engaging narratives suited for digital audiences.

4. Collaborative Campaign Development:

○ Work closely with the marketing team to brainstorm creative concepts and scripts for performance marketing campaigns.

○ Ensure content aligns with Vama’s brand voice and resonates with diverse audiences.

Qualifications and Skills:

● Mythology Expertise: Comprehensive knowledge of Hindu mythology, temples, festivals, and rituals.

● Scriptwriting & Copywriting Skills: Proven ability to write engaging, performance-focused scripts and ad copies.

● Performance Marketing Understanding: Familiarity with creating content that drives conversions and meets KPIs on platforms like Meta Ads and Google Ads. ● Creativity & Storytelling: Ability to adapt traditional narratives into modern, attention-grabbing content.

● Collaboration: Experience working in a fast-paced environment with cross-functional teams like design and marketing.

● Strong communication skills and the ability to meet deadlines.

Preferred Qualifications:

● Experience in performance marketing or creating scripts/copies for ad campaigns. ● Familiarity with video production workflows or collaboration with video editors. ● Passion for blending tradition with technology to create meaningful content.

Why Join Vama?

● Be part of a mission-driven team bringing Hindu rituals and spirituality to a global audience.

● Work on impactful and innovative campaigns in a rapidly growing organization. ● Collaborate with a passionate team in a creative and flexible work environment.

How to Apply:

Please share your resume, a portfolio of relevant work (including scripts or ad copies), assignment and a brief cover letter highlighting your expertise in Hindu mythology and performance marketing to [email address]. We look forward to welcoming you to the Vama family!

Assignment

1. Create a 30-Second Ad Script in Hindi

Scenario: Vama offers the Rin Mukti Puja to help individuals overcome financial burdens through spiritual means. Write a 30-second ad script in Hindi that:

● Highlights the significance of Rin Mukti Puja in alleviating debt.

● Explains how easy and convenient it is to book and participate in the puja online via Vama.

● Creates an emotional connection with the audience while maintaining a devotional tone.

● Includes a strong hook in the first 5 seconds and a clear Call to Action (CTA) at the end.

Audience: Individuals facing financial challenges who seek spiritual solutions through trusted rituals.

2. Write 3 Performance Marketing Ad Copies in Hindi

Craft three short and impactful ad copies in Hindi for social media platforms (e.g., Instagram, Facebook).

● Length: Each ad should be 2-3 lines.

• ● Focus: Highlight the benefits of booking the Rin Mukti Puja through Vama, including its authenticity, spiritual value, and the convenience of online services. ● CTA: Include a prompt like “अभी बकु कर” (Book Now), “आयात्मि क समाधान पाएं” (Find Spiritual Relief), etc.