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True Sons
True Sons
truesons.com

Locations

New York, NY, USA

industry

Advertising · Community and Lifestyle · Consumer Products · Sales and Marketing

Size

1 - 10 employees

Stage

Pre Seed

founded in

2016

True Sons is a grooming company specializing in hair and beard dye for men, offering an award-winning air oxidizing foam that provides natural-looking results without the need for mixing chemicals. Their product is designed for ease of use, allowing for multiple applications from a single can, which differentiates them from traditional drugstore dyes. With a focus on quality and customer satisfaction, True Sons has experienced significant traction, including a reported 300% monthly growth during the pandemic, positioning them as a disruptive force in the men's grooming market.

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