Job Title: Digital Marketing Executive (Performance Marketing & Marketing Ops)

📍 Location: [Bangalore/Remote]

💼 Experience: 2+ Years

🕒 Full-time

About Salesken:

Salesken is a leading Revenue Intelligence AI platform that helps sales teams improve conversions, forecast revenue accurately, and optimize sales performance. We are looking for a Digital Marketing Executive who is data-driven, research oriented, hands-on with performance marketing, analytics, and HubSpot CRM, and eager to drive high-quality leads for Salesken.

Key Responsibilities:

Performance Marketing (Primary Focus - Paid Ads & Analytics)

• Plan, execute, and optimize paid campaigns across Google Ads, LinkedIn Ads, and Facebook Ads to generate high-quality leads.
• Monitor CPC, CTR, ROAS, and adjust campaigns for maximum ROI.
• Develop high-intent search campaigns targeting sales leaders, revenue teams, and customer success professionals.
• Conduct A/B testing on ad creatives, audience segments, and landing pages to improve conversion rates.
• Track and analyze campaign performance using Google Analytics 4 (GA4), HubSpot, and other analytics tools.
• Implement conversion tracking, UTM parameters, and event-based tracking to measure campaign effectiveness accurately.

SEO & Website Coordination

• Work with the SEO agency to ensure on-page SEO best practices and technical optimizations are implemented.
• Conduct keyword research and content optimization to support blog posts, landing pages, and ad copies.
• Upload blogs and make key changes on Webflow CMS.
• Monitor organic performance using Google Search Console and provide insights for improvement.

Marketing Operations (HubSpot CRM & Automation)

• Manage HubSpot CRM, ensuring seamless lead tracking, campaign attribution, and automated lead nurturing.
• Set up email automation workflows for lead engagement and follow-ups.
• Ensure lead data hygiene and collaborate with the sales team to improve MQL-to-SQL conversion rates.
• Build and optimize marketing dashboards for real-time campaign insights.

Other Marketing Initiatives

• Work closely with content and design teams to develop high-performing landing pages and creatives.
• Support Account-Based Marketing (ABM) initiatives for key enterprise accounts.
• Stay updated on B2B SaaS marketing trends and bring new ideas for campaign optimization.

Requirements:

✅ 2+ years of experience in performance marketing (Google Ads, LinkedIn Ads, Facebook Ads)

✅ Strong analytical skills with Google Analytics 4 (GA4), HubSpot CRM, and campaign reporting

✅ Familiarity with SEO basics and experience coordinating with an SEO agency

✅ Experience in B2B SaaS marketing, preferably targeting mid-market and enterprise clients

✅ Knowledge of lead generation, A/B testing, CRO, and audience segmentation

✅ Hands-on experience with marketing automation (HubSpot preferred)

✅ Ability to manage budgets, track KPIs, and optimize ad spend for revenue impact

Why Join Salesken?

🚀 Be part of a fast-growing AI-driven Revenue Intelligence company

💰 Competitive salary & performance-based incentives

📈 Work on cutting-edge B2B SaaS marketing strategies

• 🏡 Flexible work environment (Hybrid/Remote)