Company Overview

Press Hook is transforming the $100 billion PR industry by pairing AI technology with a two‑sided marketplace that connects brands directly with media. The platform provides thousands of brands, publicists and media with a streamlined place to collaborate on newsworthy stories. Through AI-developed features, such as: media kits, press releases and pitches, curated media lists and modern source requests, Press Hook democratizes access to high‑quality media coverage, enabling startups and emerging businesses to secure coverage they wouldn’t get through traditional agencies.

Role Summary

Press Hook is seeking a Senior Public Relations Account Executive for its Consumer Products & Brands (CPG) vertical. This full‑time remote position will manage key client relationships, design and execute data‑driven PR strategies, and leverage the platform’s AI tools to deliver measurable results. The role requires a digital‑first mindset, comfort using AI‑assisted pitching and media‑list tools, and a passion for helping brands tell compelling stories.

Key Responsibilities

• Strategic PR planning – Develop and implement PR strategies for CPG clients, using Press Hook’s platform capabilities and features to craft tailored stories.
• Media relations – Build and nurture relationships with journalists, Substacks and podcasters; use AI-curated media lists to target relevant outlets with precision.
• Client advisory – Serve as the day‑to‑day point of contact for brand clients; guide them on media trends, messaging and the responsible use of AI in PR.
• Content creation – Draft and refine press releases, pitches and brand‑profile materials; ensure accuracy, tone and brand alignment.
• Analytics & reporting – Monitor media coverage and sample requests; use platform analytics to measure campaign performance and provide actionable insights to clients.
• Cross‑team collaboration – Work with internal product, marketing and tech teams to relay client feedback and help improve AI tools and PR workflows.

Qualifications

• 5+ years in PR/media relations with proven experience pitching CPG or lifestyle brands.
• Strong written and verbal communication skills; ability to humanize AI‑generated content.
• Comfortable working with AI tools and analytics platforms.
• Demonstrated success managing client accounts and executing integrated PR campaigns.
• Knowledge of current media trends, including influencer marketing, affiliate partnerships and emerging channels.
• Bachelor’s degree in PR, communications, journalism, marketing or a related field (advanced degrees/certifications in PR or digital marketing a plus).
• Self‑starter who thrives in a remote, fast‑paced startup environment; ability to work independently and collaborate across teams.

Benefits

• Competitive salary plus performance‑based bonuses.
• Comprehensive health, dental and vision insurance (100% covered).
• 20 days PTO annually, plus public holidays.
• Professional development opportunities and clear pathways for career advancement.
• A collaborative, tech‑forward work environment where you can influence the evolution of media storytelling and AI‑powered PR tools.

How to Apply

If you are an experienced PR professional eager to leverage AI technology to help brands secure meaningful media coverage, we want to hear from you! Please submit your résumé and a cover letter explaining your relevant experience and why you are excited to join Press Hook’s mission to connect brands and media in an authentic and meaningful way. Press Hook is an equal‑opportunity employer; we celebrate diversity and are committed to creating an inclusive environment for all employees.