Oneday is an education technology platform designed to inspire and equip aspiring entrepreneurs from diverse backgrounds to turn their business dreams into reality.

Backed by $25M+ in funding from top-tier VCs in the UK and Silicon Valley, Oneday is scaling rapidly. We are on a mission to redefine business education and are set to become the largest business school in the world.

Why this role exists

We have thousands of high-intent founders inside Oneday at any given time, plus a growing alumni base. They have continuous, high-value needs: tools, services, capital, community, follow-on education.

Today we monetize only the front door. This role exists to change that.

You will own monetization beyond enrolment — building the products, marketplaces, and post-graduation experiences that take Oneday from a one-time transaction to a durable, multi-product relationship.

The Role

You start as an individual contributor with a full backlog and clear commercial mandate; you’ll build a small pod as the bets prove out. You will own three product areas:

1. Upsells to existing students

• Build the upsell engine: capital-light products and services that existing students will pay extra for during their 18 months with us — premium mentor access, capital introductions, tooling bundles, paid events, etc.
• Own the full lifecycle: discovery, pricing, packaging, in-product placement, checkout, and post-purchase experience.
• Increase our LTV. Target meaningful incremental revenue per student without harming core programme experience or NPS.

2. Vendor marketplace

• Design and launch a curated marketplace of vendors offering products and services genuinely useful to founders — legal, accounting, banking, payroll, hosting, software, advertising credits, hiring, fundraising tools.
• Own vendor sourcing, negotiation, and commercial terms. Filter ruthlessly for quality — our reputation rides on every partner.
• Build the product surface inside the Oneday platform: discovery, recommendations, deals, attribution, and measurement of student impact.

3. Alumni product

• Define and build what Oneday looks like after graduation: an alumni product that turns one-time students into a lifelong community and recurring revenue base.
• Explore the obvious shapes (paid membership, deal-flow, capital introductions, ongoing mentorship, advanced programmes, B2B services) and pick the ones that compound — for the alumni and for Oneday.
• Lay the foundation for what could become a $5K+ annual ARPU product on top of the MBA.

Success in 12 months

• Materially lifted LTV per student through shipped upsell products.
• Live vendor marketplace with curated partners and measurable contribution to LTV.
• Alumni product v1 in market with clear early signal — retention, payment, or both.
• A monetization roadmap that the board sees as a credible second growth engine beyond paid acquisition.

Who You Are

• 3+ years in product, including senior PM or founder experience at a consumer or prosumer business with multi-product monetization (marketplaces, subscriptions, upsells, fintech-adjacent flows).
• You think commercially first: pricing, packaging, unit economics, payback. You don’t need a deck to argue an LTV case.
• Hands-on builder. You ship — you don’t broker between teams.
• Strong qualitative and quantitative judgement: customer interviews, cohort analysis, pricing tests, MVP design.
• Comfortable owning a P&L-shaped product area with a direct CEO line and weekly commercial review.
• Entrepreneurial mindset: founder background, very early at a startup, or a clear track record of building 0→1 inside a larger org.

Nice to Have

• Experience building marketplaces or vendor networks (supply sourcing, take rate design, trust and quality systems).
• EdTech, fintech, or other high-LTV, considered-purchase consumer experience.
• Experience designing alumni, membership, or community-led products.

How We Work

• Remote-first. Small senior team. Low process, high ownership.
• Weekly commercial review with the CEO. Monthly board reporting on LTV contribution.
• Bias to ship. Write things down. Kill what isn’t working quickly.