Welcome to Ned

At Ned, we’re building solutions that ground lending decisions in financial reality. Our mission is to help lenders grow stronger portfolios over time by embedding live cash-flow intelligence into how loans are originated, managed, and repaid. We’re a customer-obsessed team working to create a more resilient backbone for the economy where portfolio performance reflects how businesses actually operate, not static assumptions or delayed reports.

Why This Role Matters

As the Founding Account Executive at Ned, you will be directly responsible for helping lenders align growth with portfolio strength. You own revenue from sourced opportunities through close, working inbound demand, company-provided outbound lead lists, and self-sourced target accounts.

You are accountable for pipeline creation, deal progression, and closed revenue against defined targets while delivering a consultative, high-integrity buying experience aligned with Ned’s mission. This role requires comfort selling into complex financial institutions, navigating multi-stakeholder buying processes, and positioning a solution that can touch the entire operation.

What You’ll Do

Opportunity Ownership & Deal Execution

• Own qualified opportunities from discovery through contract execution, regardless of source
• Lead structured discovery to uncover lender priorities, operational constraints, risk considerations, and buying signals
• Tailor demos and commercial narratives to the customer’s lending model, product mix, and maturity
• Navigate multi-stakeholder buying groups across credit, operations, product, and leadership
• Drive deals to close with urgency, structure, and disciplined follow-through

Outbound Prospecting & Pipeline Generation

• Work company-provided lead lists with clear expectations for activity, follow-up, and conversion
• Proactively identify, research, and engage additional target accounts within Ned’s ICP
• Execute structured outbound across email, LinkedIn, phone, and events
• Personalize outreach based on lender segment, operational workflow, and platform needs
• Own qualification, follow-up, and progression of all outbound-sourced opportunities
• Collaborate with marketing and growth initiatives while remaining directly accountable for pipeline creation

Pipeline & Forecast Management

• Maintain accurate opportunity stages, next steps, and close dates in CRM
• Build and manage a healthy pipeline with sufficient coverage across inbound, provided, and self-sourced channels
• Surface deal risks, objections, and blockers early and clearly
• Maintain strong forecast discipline, with clear rationale for confidence levels, timing, and risk factors

Customer-Centric Selling

• Develop a deep understanding of lender workflows across origination, underwriting, servicing, and portfolio management
• Position Ned as a long-term infrastructure and platform partner, not a point solution
• Act as a trusted advisor throughout the buying process, from first conversation through close

Cross-Functional Collaboration

• Partner with Product and Customer Growth teams when appropriate to support deal success
• Ensure clean post-close handoffs to onboarding and account management
• Share market feedback, competitive insights, and buyer objections to inform product roadmap and GTM strategy

GTM & Field Support

• Participate in tradeshows, conferences, and in-person meetings
• Execute pre-event outreach using assigned lead lists and structured post-event follow-up
• Leverage thought leadership and content to support outbound efforts and deal progression

Who You Are

• 3–5 years of full-cycle B2B SaaS or fintech sales experience, with a strong emphasis on growth
• Proven ability to self-source pipeline through disciplined outbound into financial institutions or complex buying groups
• High-ownership, resilient seller who learns complex products quickly and translates them into credible customer value
• Comfortable creating urgency with buyers who are not actively in-market
• Strong discovery, demo, and negotiation skills across multi-stakeholder sales cycles
• Clear, persuasive communicator with rigorous follow-up and CRM discipline
• Solid understanding of the financial services and fintech landscape is a plus

Compensation

This role offers a competitive base salary plus performance-based variable compensation, aligned with industry-standard SaaS sales plans.

• Base salary: $100,000 - $130,000
• On-target earnings (OTE): $200,000 - $260,000

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Does this sound like you?

We’re looking for someone who wants to help build a category-defining company that changes how lenders manage and grow their portfolios.

You’re comfortable working across teams in complex environments and bringing clarity to ambiguity. You value feedback, care about doing high-quality work, and know when to move quickly.

Most importantly, you’re motivated by big, meaningful problems. At Ned, we believe grounding lending decisions in real financial behavior leads to stronger portfolios and broader access to capital. If you’re excited to learn, adapt, and help turn financial reality into better outcomes for lenders and borrowers, we’d love to meet you.

Our core principles drive us forward. Read on to learn more…

Customers Drive Us

• The value we bring to the world is a reflection of our ability to engage thoughtfully with our customers and then activate against their needs.
• We are active listeners, and we are patient when we try to understand and empathize with our customers' core needs.
• Our customer’s goals drive our technology. As we serve them, our approach to innovation will remain flexible to reflect their dynamic needs.
• Our customers’ are in the business of helping others realize their potential. That is our business too.

We commit to a good fight

• We believe that Ned can make our economy more inclusive. That’s a good fight to get behind and it requires confidence in our collective potential and respect for the substance in our work.

Learn as we go

• We promote active learning across all aspects of our work. Active learning helps us grow as individuals, and as a greater team that strives to achieve shared goals.
• We are not entrenched in our beliefs. No single individual has all the answers. We provide a safe forum to share points of view, engage in measured discourse, and we always leave room to shift perspective.
• It’s great to be proven wrong. If one person is wrong, then we are all wrong together, and that means we learned something new as a team.
• If we don’t have the information we need to succeed, then we ask the customer.

We depend on one another

• Our customers depend on us to be successful. We must depend on one another to be successful, for them. Our ability to see how we affect one another makes us strong.
• When there’s a win, that means we successfully combined talents to create value. When there’s failure, we fail as a team and we reflect on ways we could have collaborated and we move on. We don’t dwell.
• As a team, we are humble. When we can help another team member we roll up our sleeves and do so.
• Feedback keeps us honest and grounded. At Ned, we give feedback to one another and we always strive to do so with respect and clarity.

Build amazing things, step by step

• We measure innovation by customer success. If our customers love what we build for them - no matter how simple or complex in nature - then we are at the bleeding edge of our industry.
• Moonshot goals are achieved step-by-step, and so our culture is to build incrementally - just enough to get to the next juncture of progress with our customers. Our measured approach allows us to learn, to make changes, and to stay efficient with resources.
• Seek out the simple, efficient, or straightforward answers. Layups are always better than three-point shots.

Sound like you? Let’s talk!