Welcome to Ned

At Ned, we’re building infrastructure so lenders innovate and grow. We’re a customer-obsessed company and excited to cultivate a team that’s dead set on creating a stronger backbone for the economy.

Ned's white-label platform transforms real-time financial data into faster credit decisions, smarter portfolio management, and more transparent borrower experiences. From intake to underwriting and repayment, Ned helps lenders qualify more borrowers, reduce risk, and scale with confidence.

Where We Are Headed

In late 2024, we raised a seed round from leading investors, like Impression Ventures, Capital Eleven, Hustle Fund, Everywhere Ventures, Brooklyn Bridge Ventures, and Forum Ventures. We’re building fast to extend our white-label cash flow lending platform so lenders can deploy a suite of differentiated financial products and qualify strong businesses.

Why This Role Matters

As an early Sales Development Representative (SDR), you’ll be on the front lines of our growth. Your job is to help build our sales pipeline from the ground up—researching prospects, crafting outreach, booking meetings, and keeping our CRM organized and up to date. You’ll work closely with sales, marketing, and leadership to test new strategies and refine our go-to-market playbook.

This is a great role for someone who’s curious, driven, and eager to grow into a closing position at a fast-moving startup. You'll get hands-on experience across the full sales funnel and the chance to make a measurable impact from day one.

What You’ll Do

Lead Management

• Own day-to-day lead management: source, qualify, and track prospects from first touch to handoff
• Maintain a clean and accurate CRM (Monday.com) and ensure all sales activities are up to date
• Build and manage prospect lists using Apollo, LinkedIn, referrals, industry groups, and more
• Track lead progression across stages—cold, warm, hot—and help route opportunities accordingly

Sales Development & Qualification

• Collaborate with Growth team to research accounts and understand prospect needs
• Support early engagement through outbound outreach, email follow-ups, and scheduling
• When appropriate, engage directly with prospects to support qualification conversations

Event & Field Support

• Assist in pre-event outreach and scheduling for industry conferences and trade shows
• Assist in event logistics, on-the-ground support, and follow-up communication
• Assist in managing sponsorship-related activities and conference deliverables

Campaign & Sales Enablement Support

• Prepare pre-call briefs and internal notes for Growth team meetings with prospects
• Assist in updating sales materials: one-pagers, decks, case studies, and more
• Collaborate with marketing to support outbound campaigns, lead nurturing, and list targeting

Handoff

• Ensure smooth handoffs to Customer Growth and Strategy teams after a deal closes
• Support the preparation of internal reports that highlight sales activity and performance

Who You Are

• 1–2 years of sales, business development, or lead generation experience
• Bonus if you’ve worked in fintech, B2B SaaS, financial services, or lending
• Detail-oriented and systems-driven; you’re organized and detail-oriented by default
• Strong communicator with natural relationship-building instincts
• Curious and analytical; you ask good questions and connect the dots quickly
• Self-starter with the hunger to grow into a more senior role over time
• Working understanding of financial services sector

Does this sound like you?

We’re looking for someone who wants to help set the foundation of something special and build a category-defining technology company.

You’re comfortable dealing with moving pieces, you work gracefully across teams and functions, and you can build consensus with those that have different perspectives.

What’s more, you thrive in a feedback-driven culture and while you sweat the small stuff, you don’t do so too much.

Most importantly, you’re also not shy of taking on big problems. We believe that our technology will make lending more inclusive and we hope you would want to rally behind that work. You’re excited to engage problems at a macro level and self-start to learn new technologies, systems, and engage across new domains to make progress with your team.

If this speaks to you, we’d love to meet!

Our core principles drive us forward. Read on to learn more…

Customers Drive Us

• The value we bring to the world is a reflection of our ability to engage thoughtfully with our customers and then activate against their needs.
• We are active listeners, and we are patient when we try to understand and empathize with our customers' core needs.
• Our customer’s goals drive our technology. As we serve them, our approach to innovation will remain flexible to reflect their dynamic needs.
• Our customers’ are in the business of helping others realize their potential. That is our business too.

We commit to a good fight

• We believe that Ned can make our economy more inclusive. That’s a good fight to get behind and it requires confidence in our collective potential and respect for the substance in our work.

Learn as we go

• We promote active learning across all aspects of our work. Active learning helps us grow as individuals, and as a greater team that strives to achieve shared goals.
• We are not entrenched in our beliefs. No single individual has all the answers. We provide a safe forum to share points of view, engage in measured discourse, and we always leave room to shift perspective.
• It’s great to be proven wrong. If one person is wrong, then we are all wrong together, and that means we learned something new as a team.
• If we don’t have the information we need to succeed, then we ask the customer.

We depend on one another

• Our customers depend on us to be successful. We must depend on one another to be successful, for them. Our ability to see how we affect one another makes us strong.
• When there’s a win, that means we successfully combined talents to create value. When there’s failure, we fail as a team and we reflect on ways we could have collaborated and we move on. We don’t dwell.
• As a team, we are humble. When we can help another team member we roll up our sleeves and do so.
• Feedback keeps us honest and grounded. At Ned, we give feedback to one another and we always strive to do so with respect and clarity.

Build amazing things, step by step

• We measure innovation by customer success. If our customers love what we build for them - no matter how simple or complex in nature - then we are at the bleeding edge of our industry.
• Moonshot goals are achieved step-by-step, and so our culture is to build incrementally - just enough to get to the next juncture of progress with our customers. Our measured approach allows us to learn, to make changes, and to stay efficient with resources.
• Seek out the simple, efficient, or straightforward answers. Layups are always better than three-point shots.

Sound like you? Let’s talk. Apply now and help us reshape the future of small business lending.