Content Creator - Gurgaon - Onsite
Design · Full-time
Gurugram, Haryana, India
Title: Digital Marketing Executive
Experience: 2-3 years
Location: Gurgaon
Work Mode: On-site
You know that person who can turn literally anything into content? A boring product? Content. A random office moment? Content. A construction site? Somehow… content. A 3-second clip of someone walking into a room? Viral content. Yeah. We want that person.
At MatBook, we're building a quick commerce for construction materials - which sounds serious. But our content doesn't have to be. We're looking for a Content Creator who can ideate, shoot, edit, write, experiment and tell stories that people actually want to watch. Not someone who just says: “We should make a Reel.” We want someone who says: “WAIT. I HAVE AN IDEA.”
🧠 WHAT YOU'LL ACTUALLY DO🎥 CREATE. A LOT.You’ll create content for: Instagram, YouTube, LinkedIn, Meta Ads, Website or Other platforms where attention spans go to die
You'll work on: Reels. Memes. Stories. Carousels. Videos. Ads. Explainers. Founder content. Trends. Campaigns. Random ideas that somehow become our best-performing content. Basically, if there's a screen, you'll probably make something for it.
�� YOUR SUPERPOWER = THE HOOKYou understand that: The first 2 seconds decide everything. So instead of: “Hi guys, today we're going to talk about construction materials…” You're thinking:
🔥 “Your contractor is probably overcharging you.”
🔥 “This is where your ₹10 lakh renovation budget disappears.”
🔥 “Nobody tells you this before buying tiles.”
🔥 “POV: You ordered 500 bags of cement and they arrived when your site was closed.”
You know how to make people think: “Okay fine, I'll watch.”
📖 YOU KNOW HOW TO SELL WITHOUT SAYING “BUY NOW”This is important. We don't want content that feels like an advertisement. We want content that tells a story. You understand: Hook → Story → Problem → Emotion → Solution → Action
You know how to take: “We sell construction materials.” and turn it into: “Here's how one wrong material decision can screw up an entire project.”
That's the difference.You aren't just creating content. You're creating reasons to care.
✂️ YES, YOU NEED TO EDITWe don't want: “I'll send the footage to the editor.” You ARE the editor. You should be comfortable with:
l Reels / short-form video editing
l Cuts & pacing
l Captions & subtitles
l Transitions
l Sound effects
l Music
l Trending audio
l Basic motion graphics
l Visual storytelling
l Thumbnail / cover creation
CapCut / Premiere Pro / After Effects / VN / whatever you use — we care more about the output than the software. If you can make a 30-second video feel like 3 seconds, we like you already.
📈 BUT WAIT… THERE'S MORE.You should also understand the marketing brain behind the content.
📢 ADS: You don't need to be a hardcore performance marketer. But you should understand:l Meta Ads basics
l What makes an ad creative work
l Ad hooks
l CTR
l Creative testing
l Different ad formats
l Why one creative gets clicks and another gets ignored
l How organic content can become a paid ad
You should be able to look at an ad and say: “This creative is going to die.” And then make a better one.
🔍 SEO: You should know your way around:l Keyword research
l Search intent
l SEO-friendly content
l YouTube SEO basics
l Titles & descriptions
l Content optimisation
l Google Search / trends
l Basic on-page SEO
Because good content isn't just: “Looks cool.” It should also be: “Gets discovered.”
👀 WE WANT SOMEONE WHO...l Has 50 ideas before the meeting ends
l Saves memes “for inspiration” 👀
l Knows what's trending before everyone else does
l Understands internet culture
l Has strong opinions about hooks
l Can turn boring information into entertaining content
l Doesn't need a 14-step approval process to make a Reel
l Can write a killer caption
l Knows when a trend is actually worth jumping on
l Understands storytelling
l Notices good editing
l Is obsessed with making things better
l Can take feedback without having an existential crisis
l Is willing to experiment
l Doesn't say “but we've always done it this way.”
🚩 PLEASE DON'T APPLY IF...Your definition of content creation is: Canva → template → stock image → motivational quote → “Happy Monday 😊” We beg you. No. Also not looking for someone whose entire creative strategy is: “Let's make it viral.” We'd like to know HOW.
🏆 WHAT WILL MAKE YOU STAND OUT?Show us things you've actually made. Send us your:
🎬 Best Reels
🎥 Best videos
🧠 Best campaign/content idea
✍️ Best copy/caption
📈 Any content that actually performed well
If you have a portfolio, send it. If you don't have a fancy portfolio, that's okay. Send us your best work. If you can make construction materials interesting, you're already doing something most people can't.
🎯 YOUR MISSIONMake people: STOP → WATCH → FEEL → REMEMBER → SHARE → ACT
Because at MatBook, we're not trying to make more content. We're trying to make content people actually give a damn about.
If you read this entire JD…Congratulations. You might be our kind of weird. 👀
📩 Send your portfolio / best work to:
hr@thematbook.com