About Journey

Journey is the leading proactive mental health solution for modern companies. Our mission is to help all people live happier, healthier, less stressed lives. We are a rapidly growing tech startup, and we work with care and intention to create a high-performance company with the following in mind:

• Speed Wins. Make decisions, move quickly, and know that if things go wrong, it’s okay for you and the company.
• Intuition, Then Data. We’re a data-driven company. We start with our instincts and then use data to validate our decisions and improve.
• Miles, Not Inches. Thinking small is a self-fulfilling prophecy. Favor bold ideas over incremental changes.
• Customer-Obsession. We are obsessed with helping all people to live happier, healthier lives. We accomplish this by knowing our customers incredibly well and finding ways to make their lives better.
• Truth Through Safety & Courage. A safe space allows all of us to feel secure and welcome, which creates the environment needed to act courageously, speak our truth, and see different perspectives. Doing so leads to the best decisions and the most successful company.
• Ownership & Accountability, Together: We embody a culture of extreme ownership, accountability, and teamwork. We count on every team member to take responsibility for their work, embrace a proactive mindset to overcome challenges and work together to achieve our collective success.

About The Role

We’re seeking an Account-Based Marketing (ABM) and Demand Generation Director to elevate Journey’s sales and marketing efforts. In this high-impact role, you will leverage your strategic and creative expertise to design, execute, and measure ABM and demand generation campaigns that engage target audiences and drive pipeline growth. Collaborating closely with the Head of Growth, sales teams, and other key stakeholders, you’ll ensure every campaign is tailored to the right personas and aligned with Journey’s mission to transform mental health care. If you thrive in a results-driven, collaborative environment, we’d love to hear from you.

In this role, you will:

• ABM and Demand Generation Strategy: Build and own Journey’s ABM strategy for target accounts, developing multi-channel demand generation programs that meet pipeline goals.
• Campaign Development and Execution: Design, launch, and optimize campaigns that leverage search, display, webinars, paid social, content syndication, direct mail, and events. Collaborate with the sales team to ensure alignment and seamless integration.
• Sales Enablement: Equip SDRs and AEs with clear account prioritization based on a mix of firmographics/demographics, behavioral engagement and intent data (using 6Sense or equivalent), as well as, highly individualized messaging, content, and outreach strategies that enhance prospect engagement and improve lead conversion.
• Cross-Functional Collaboration: Partner with Product, Sales, and Customer Success teams to ensure campaign messaging resonates with Journey’s target personas and ICP.
• Performance Analytics and Reporting: Measure campaign success using metrics such as pipeline influence, lead quality, and ROI. Adjust tactics based on insights to meet growth objectives.