Halfdays is hiring a strategic, analytical, and brand-driven Director of Global Merchandising to lead our next phase of product growth. This role owns end-to-end global merchandising strategy across categories, ensuring assortment architecture, pricing, and seasonal storytelling drive revenue, margin, and long-term brand equity across regions and channels.

Reporting to the Chief Product Officer, this leader connects product, design, planning, marketing, e-commerce, and wholesale. They will shape seasonal line plans, scale core franchises, unlock whitespace, and ensure every product decision supports company-level objectives and global growth ambitions.

The ideal candidate brings 8–10+ years of merchandising experience in performance, active, outdoor, or premium DTC brands, with strong financial acumen and the ability to balance data, consumer insight, and storytelling.

Responsibilities:

Merchandising Leadership

• Own end-to-end global merchandising strategy with a P&L and growth mindset
• Align product, design, planning, marketing, e-commerce, and wholesale around clear objectives
• Build scalable merchandising frameworks and processes to support domestic and international growth
• Define global assortment architecture across core, seasonal, capsule, and collaboration products
• Travel domestically and internationally as needed

Seasonal Line Planning & Category Strategy

• Lead global seasonal strategy, line planning, and product briefs in partnership with design
• Partner with planning on SKU productivity, pricing architecture, and margin strategy
• Develop balanced global growth strategies grounded in performance data, regional insights, and consumer segmentation
• Drive capsules, collaborations, and limited drops to create urgency, acquisition, and brand heat
• Protect and scale core franchises while accelerating innovation and whitespace

Consumer & Trend Insights

• Conduct competitive, cultural, and global trend analysis to inform product direction
• Translate qualitative and quantitative insights into clear assortment strategy and product briefs

GTM Partnership

• Partner with marketing to deliver compelling, technically authoritative GTM storytelling
• Align product and marketing from brief through launch to ensure cohesive, product-rooted messaging across regions and channels

DTC & Retail Optimization

• Partner closely with the e-commerce merchant to optimize digital assortment, site revenue, and customer experience
• Monitor sell-through, conversion, and inventory productivity to iterate quickly
• Lead in-store visual merchandising strategy to ensure brand consistency and conversion

Wholesale Strategy

• Collaborate with wholesale to define domestic and international channel segmentation and complementary growth strategy
• Develop curated assortments and strong selling tools for key partners

Qualifications:

• 8–10+ years of merchandising experience in performance, active, outdoor, or premium DTC
• Strong financial acumen across pricing, margin, and SKU productivity
• Proven ability to build commercially strong, brand-forward line plans
• Deep understanding of global assortment architecture and consumer segmentation
• Experience leading cross-functional teams in a fast-paced, growth-stage environment
• Strategic, organized, and confident communicator

Bonus: Experience scaling a DTC brand through international expansion or building merchandising infrastructure from the ground up.

Benefits:

Medical, Dental, Vision benefits

401(k)

WFH flexibility

Paid Parental Leave

Unlimited Paid Time Off

Generous employee discount

Salary Range: $120,000–$140,000

Location: Denver, CO

At Halfdays, we know that outdoor enthusiasts come from all different backgrounds, and weare here to support them by having a diverse team. We provide equal employmentopportunities to all employees and applicants for employment and prohibit discrimination andharassment of any type without regard to race, color, religion, age, sex, national origin,disability status, genetics, protected veteran status, sexual orientation, gender identity orexpression, or any other characteristic protected by federal, state or local laws. This policyapplies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.