We are looking for an experienced and enthusiastic E-commerce Manager to join our team at Halfdays. The E-commerce Manager will be responsible for developing, managing, and executing Halfdays’ e-commerce strategy. This role involves overseeing the ecommerce website, driving revenue growth, enhancing user experience, and implementing our brand identity across the web. The E-commerce Manager will collaborate closely with the marketing team and report directly to the Digital Director.

This role is based out of our headquarters in Denver, CO; relocation support will be provided to a remote hire.

Key Responsibilities

• Manage the daily operations of the company’s website, including product updates, product uploads, content creation, and troubleshooting.
• Oversee website creative, product/collections, landing pages, and navigation.
• Conduct frequent audits of the live site to ensure all product content is updated and accurate.
• Assist with custom website integrations, landing page CRO, on-site customer acquisition efforts, and UX customer journey enhancements.
• Manage our website development team to ensure projects are meeting deadlines.
• Partner with cross-functional teams on strategic decision-making to optimize site profitability, sales, and future growth.
• Develop a data-driven merchandising strategy.
• Support areas of acquisition, customer loyalty, and retention.
• Oversee UI/UX development across the web.
• Lead front-end A/B testing site strategy, personalization, and recommendations.
• Analyze customer data and website analytics to identify trends and opportunities to improve the customer experience.
• Lead the execution of the site enhancement roadmap to enhance user experience, remove friction, and optimize the customer journey.
• Collaborate with the Customer Experience team to ensure we’re delivering our customers an optimized online experience.
• Collaborate with the marketing team to ensure that our marketing strategy is fully integrated across the website.
• Manage cross-departmental campaign launches in the e-commerce realm.
• Maintain a focus on ADA compliance and other cookie policies.
• Create and maintain weekly reports and dashboards related to performance.
• Stay up-to-date with industry trends, best practices, and emerging platforms to keep our website innovative and competitive.

Qualifications:

• Bachelor’s degree in business, marketing, or related field.
• 4-5+ years of hands-on experience in e-commerce.
• Shopify Plus and Google Analytics expert.
• Strong analytical skills, including evaluation of site performance, user experience, and analytics.
• Excellent written and verbal communication skills.
• Self-motivated with the ability to prioritize and make educated decisions to enhance performance.
• Very detail oriented with the ability to multitask and achieve deadlines in an efficient, timely, and accurate manner.
• Positive, open, and friendly team member.
• Bonus points if you…
• Background in merchandising or UX/UI
• Coding experience
• You have experience with Figma and Asana
• Worked in both the fashion AND outdoor industries.
• Have experience and knowledge of skiing or hiking.

Benefits

• Health, dental, and vision insurance
• 401(k)
• WFH flexibility
• Paid Parental Leave
• Flexible work schedule
• Opportunities for professional development and growth
• Friendly and collaborative work environment
• Employee discounts and perks

Salary Range: $60,000 - $90,000 DOE

Location: Denver, CO

At Halfdays, we know that outdoor enthusiasts come from all different backgrounds, and we are here to support them by having a diverse team. We provide equal employment opportunities to all employees and applicants for employment and prohibit discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.