Flora is the first direct-to-consumer insurance solution for fertility and women's health, providing affordable insurance for future fertility treatments like egg freezing, IUI, and IVF. The company differentiates itself by being the only individually-owned fertility benefits product on the market, allowing women to take control of their biological clock and plan their fertility on their own terms. With a focus on North American women aged 20-40+, Flora also offers a community platform with added value through perks and support. The business model includes partnerships with employers and associations to provide fertility benefits, making it accessible for individuals without traditional employer support. Flora is positioned to address the growing need for fertility assistance, as 1 in 6 people will require it, and over 60% have no coverage, making their services increasingly relevant in today's market.
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