About the Role:

We’re looking for a strategic and hands-on TikTok Shop Manager to oversee and grow Cooking Panda’s TikTok Shop presence. This role combines e-commerce expertise, live-stream management, and affiliate marketing. The ideal candidate will not only run daily shop operations but also lead initiatives like 24/7 live-stream shopping and creator partnerships to drive sales and brand visibility.

Responsibilities:

TikTok Shop Management:

- Oversee all aspects of the TikTok Shop, including product uploads, pricing, promotions, and inventory tracking.

- Monitor shop performance, analyze data, and implement strategies to increase sales and conversion rates.

24/7 Live Stream Strategy:

- Develop and manage a plan for continuous live streaming on TikTok Shop.

- Coordinate with the creative and production teams to build a calendar of engaging live events.

- Hire and manage live hosts or creators to ensure consistent, on-brand streaming content.

Affiliate & Influencer Program:

- Build and manage Cooking Panda’s affiliate program, onboarding TikTok creators and influencers to promote products.

- Negotiate commission rates, track affiliate performance, and optimize partnerships for ROI.

- Collaborate with creators for live shopping sessions and user-generated content campaigns.

Cross-Team Collaboration:

- Partner with the marketing, creative, and production teams to align shop activities with social media campaigns.

- Provide feedback on trending products, content ideas, and marketing initiatives based on TikTok data insights.

Customer Experience & Fulfillment:

- Coordinate with customer support and logistics teams to ensure smooth order fulfillment and issue resolution.

- Ensure compliance with TikTok Shop policies and guidelines.

Qualifications

- Proven experience managing TikTok Shop or other e-commerce platforms (Shopify, Amazon, etc.).

- Knowledge of TikTok trends, live shopping, and social commerce.

- Strong project management and organizational skills.

- Comfortable working with content creators and talent for live streaming.

- Analytical mindset with experience using TikTok Shop analytics and data-driven decision-making.

- Bonus: Background in affiliate marketing and influencer management.