Marketing Lead

About BeyondWill

BeyondWill was born out of the need to redefine estate planning. Our mission is to help individuals create and organize their plans with ease and compassion, removing the burden from families during their time of grief. We're integrating technology to simplify the complex process of estate settlement, with the ultimate goal of building a platform so intuitive that anyone can use it without needing to ask for help.

BeyondWill helps people protect their loved ones, their assets, and their legacy by providing estate tech, advisor insights, and life planning services that shift the focus from the transactional aspects of death to what’s truly important—cherishing time with our loved ones and making every moment count.

Who you are

We’re looking for a Marketing Lead to drive brand awareness, craft compelling content, and lead organic marketing initiatives. This role is ideal for someone who thrives on storytelling, understands how to amplify content across multiple channels, and wants to build a brand without relying on heavy ad spend. You’ll play a key role in shaping BeyondWill’s voice through social media, podcasts, conferences, and sales collateral. Like all of our team members, you should be passionate about the need for accessible estate planning to everyone in the U.S.

Key qualities:

• Creative storyteller: You know how to craft engaging, insightful content that connects with our audience
• Strategic thinker: You understand how to distribute and repurpose content to maximize impact
• Detail-oriented editor: You can ensure all external communications are polished and professional
• Growth focused: You can develop and execute marketing strategies to expand BeyondWill’s reach
• Proactive & collaborative: You thrive in a fast-paced startup environment and work well across teams

Qualifications & skills:

• Experience: 3-5 years in content marketing, social media management, or brand strategy (preferably in SaaS, fintech, legal tech, or estate planning)
• Content creation: Strong writing, editing, and storytelling skills for social media, blogs, and sales collateral
• Podcast production: Experience developing, hosting, or marketing a podcast
• Marketing strategy: Ability to plan and execute marketing efforts around content, podcasts, and conferences
• Social media savvy: Hands-on experience managing company social channels and driving engagement
• Editing & proofreading: Exceptional attention to detail for refining external communications
• Industry knowledge (preferred): Familiarity with estate planning, financial services, or legal tech is a plus

What you’ll do

• Lead and execute organic marketing initiatives—building brand awareness without heavy reliance on ads.
• Create & distribute high-value content, with a focus on social media, blogs, and thought leadership.
• Develop and launch BeyondWill’s company podcast as a core brand-building tool.
• Build a podcast marketing strategy, including securing guest spots for our leadership team on industry podcasts.
• Develop a conference marketing plan, positioning BeyondWill at key industry events.
• Create & refine sales and marketing collateral to support outbound sales efforts.
• Proofread & edit all external communications to ensure brand consistency and clarity.

Position details

This position is located in Covington, KY with an option for some hybrid or remote work.

• Competitive base salary commensurate with experience
• Opportunity for performance-based bonuses and potential equity options
• Comprehensive health, dental, and vision insurance
• Hybrid or remote-friendly work options available
• PTO, paid holidays, and flexible scheduling
• Join an innovative, fast-growing company with direct impact and leadership visibility

How to apply

Please send your resume to justin@beyondwill.co to apply for this position. In addition, please review our website and social media accounts and draft 2-3 pieces of creative (e.g., LinkedIn post, LinkedIn ad, blog post). Applications will be accepted until the position is filled, but priority will be given to those who apply by April 1, 2025.