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Director of Product Marketing

Adonis

Adonis

Marketing & Communications, Product
New York, NY, USA · United States
Posted on Thursday, May 30, 2024
At Adonis we’re focused on adding intelligence and automation to the Revenue Cycle Management process. Revenue cycle management is the full process from when a patient makes an appointment through to when all parties are paid. This whole process is typically extremely manual, resulting in practices only collecting 83% of what they’re owed. Through our software, we unify the end-to-end RCM processes into a single, powerful view to enable practices the ability to identify opportunities for financial and operational improvement.

Company Overview

At Adonis we’re focused on adding intelligence and automation to the Revenue Cycle Management process. Revenue cycle management is the full process from when a patient makes an appointment through to when all parties are paid. This whole process is typically extremely manual, resulting in practices only collecting 83% of what they’re owed. Through our software, we unify the end-to-end RCM processes into a single, powerful view to enable practices the ability to identify opportunities for financial and operational improvement.

By the end of 2023, we launched two new product lines and increased revenue 9x as we continue to aim to maximize revenue outcomes that enable healthcare providers to deliver the highest form of clinical care.

Job Description

Buyer Intelligence

  • Be the expert on markets and buyer insights, including their buying criteria, how they buy, and where they go for information.
  • Meet regularly with customers to understand their market problems and experience with Adonis, communicating findings and recommendations to stakeholders.
  • Act as the Voice of the Customer using surveys, focus groups, etc., to benchmark customer satisfaction, Net Promoter Score (NPS), and engagement.

Competitive Analysis

  • Monitor and assess competitive activities to drive product and go-to-market (GTM) strategies.
  • Work with key analysts and influencers to understand industry trends and opportunities.

Product Positioning

  • Develop product positioning and messaging and ensure adherence through all marketing communications, corporate communications, sales, and support channels.

Go-to-Market Strategy

  • Create, manage and implement GTM plans to support product roadmaps, including product launch, product enhancements, migrations, and end-of-life. Ensure GTM plans support sales objectives and other key performance indicators (KPIs).
  • Be your product(s) single point of contact for all GTM activities with internal and external partners: sales, marketing communications, support, lead generation, web team, etc.

Product Assessment

  • Develop, assess, and report on qualitative and quantitative assessments of product offerings such as feature/functionality, packaging, and pricing.

Sales Enablement

  • Produce enablement tools for sales/support teams such as talking points and presentations.
  • Aid in the development of content marketing and thought leadership assets to increase product awareness (whitepapers, eBooks, articles, blog posts, infographics, etc.).

Qualifications

  • Strong attention to detail and ability to handle multiple activities simultaneously.
  • Very strong written and verbal communication skills.
  • Ability to think strategically and implement with excellence.
  • Passionate about customer experience and buyer-centric approach.
  • Adept in data analysis and identifying actions from what the data tells us.
  • Ability to interact with executive management.
  • Excellent people and influencing skills to team with people from across the organization.
  • Desire and commitment to support product managers, customer success, and sales team to achieve goals.
  • Strong commitment to collaboration with internal and external people and organizations.
  • Ability to understand technology solutions and communicate benefits in layman's terms.
  • 7+ years of product marketing experience, preferably in cloud-based software is a plus

The base salary range for this position is $155,000 - $190,000 yr. However, base pay offered may vary depending on job-related knowledge, skills, and experience. In addition to base salary, we also offer competitive equity and benefits packages.