App Marketing Manager

Location: Gurgaon | Onsite

Experience: 1+ years in App Marketing/User Acquisition

Industry: Consumer Tech | Astrology/Spiritual

Function: App Growth & Performance

Employment Type: Full-time

About Vama

At Vama, we’re building the Spiritual OS for Bharat — a mobile-first platform that brings together temple darshans, astrology consultations, pandit bookings, and live pujas from across India, all at your fingertips.

With strong user traction across metros and Tier 2/3 India, we are revolutionizing the way Indians access spiritual services — using tech to bridge tradition and convenience. Join us in shaping the future of faith-driven digital experiences.

What You’ll Own

As our App Marketing Manager, your mission is to scale user acquisition, engagement, and retention for the Vama App through app-centric growth strategies. You’ll run campaigns across paid channels, optimize conversion funnels, and drive high-intent installs.

Key Responsibilities

• Plan, execute, and scale mobile user acquisition campaigns (Meta, Google etc.)
• Monitor and optimize key performance metrics: CPI, CTR, ROAS, install-to-activation rate
• Run retargeting & re-engagement campaigns via push notifications, in-app messages, and remarketing audiences
• Manage and improve App Store Optimization (ASO) – keywords, screenshots, ratings, etc.
• Work with creative and product teams to test & refine app onboarding, store creatives, and landing pages
• Analyze performance data using Branch/AppsFlyer,GA4 to improve funnel efficiency
• Launch app marketing campaigns tied to festivals, rituals, and key spiritual moments
• Identify new media buying opportunities (DSPs, influencer-driven downloads, OEM ads, etc.)
• Collaborate with design, growth, and engineering to ensure marketing efforts align with app features and user journey

What You Bring

• 1+ years of experience in App Marketing / User Acquisition for mobile-first consumer brands
• Deep knowledge of paid UA campaigns (Meta, Google) and campaign structure
• Proven track record of achieving growth KPIs: installs, CAC, ROAS, retention
• Hands-on experience with attribution tools (AppsFlyer, Branch) and analytics platforms (GA4, Mixpanel)

• Strong understanding of Indian user behavior, especially in Tier 2/3 cities
• Ability to run A/B tests across creatives, audience segments, and landing pages
• Bonus: Experience working in a fast-paced startup or Astrology Industry
• Bonus: Interest in spirituality, wellness, or culturally rooted products

Why Join Vama?

• Be part of a mission-led brand bringing spirituality into the digital era
• Directly impact a product that your mom, dadi, or astrology-obsessed friend might already use
• High-ownership role with founder-level visibility
• Work with a smart, agile, culturally connected team
• Shape the future of spiritual-tech in India