D2C Marketing Manager (Growth & Performance)

Location: Gurgaon (Onsite)

Experience: 3+ years

Industry: Consumer Tech / Spiritual Tech / Astrology

Employment Type: Full-time

About Vama

At Vama, we’re reimagining how India connects with its spiritual roots in the digital age. As a spiritual-tech platform, we offer a seamless way for users to access online astrology consultations, temple darshans, personalized pujas, and book trusted pandits — all through a single app.

We’re not just building another app — we’re building the Spiritual OS for Bharat, designed to meet the cultural and devotional needs of both metros and Tier 2/3 India. With strong early traction and growing user trust, Vama is poised to become the go-to destination for digital spirituality in India.

What You’ll Do

As our D2C Marketing Manager, you will lead end-to-end growth and own the full customer funnel — from acquisition to retention. You'll be responsible for driving user growth through digital campaigns, content, lifecycle journeys, and performance optimization.

Responsibilities:

• Plan and execute full-funnel paid campaigns (Meta, Google, YouTube) to drive acquisition
• Own growth metrics like CAC, ROAS, LTV, and retention
• Strategize and launch high-impact campaigns around festivals, rituals, and spiritual events
• Work with content, design, and product teams to craft localized, relevant creatives & landing pages
• Optimize conversion flows: from click → app install → checkout → repeat usage
• Leverage analytics (GA4,, attribution tools) to make data-led decisions
• Explore and manage influencer, affiliate, and referral marketing as low-CAC channels
• Conduct A/B testing on creatives, offers, landing pages, and retention flows
• Collaborate with founders and leadership to align on growth vision and execution

What You Bring to the Table

• 3+ years of experience in growth marketing, or performance marketing
• Prior work in a consumer-tech startup or fast-paced digital brand
• Strong command over Meta Ads, Google Ads.
• Sharp analytical mindset — ability to make data-backed decisions quickly
• Deep understanding of Indian user behavior, especially Tier 2/3 markets
• Excellent collaboration and communication skills
• Bonus: Passion for spirituality, Astrology.

Why You'll Love Working at Vama

• A mission-driven brand with cultural depth and national relevance
• Build products that your family, neighbors, and friends will actually use
• High-ownership, founder-facing role in a growing team
• Opportunity to drive real impact in a fast-scaling spiritual-tech space
• Work with smart, hungry, culturally-rooted teammates