Job Description

We are seeking a dynamic and detail-oriented Customer Lifecycle Manager to join our team dedicated to VAMA. As a Customer Lifecycle Manager, you will play a crucial role in enhancing user engagement, satisfaction, and retention through effective communication, segmented customer journey strategies, and comprehensive offline/digital campaign management.

Responsibilities:

1. Communication:

• Develop and execute clear and impactful communication strategies to engage users throughout their lifecycle.
• Ensure consistent and effective communication across various channels.

2. Segmentation Strategies:

• Analyze user data to create segmented customer journeys based on behavior, preferences, and demographics.
• Implement personalized experiences to enhance user satisfaction and loyalty.

3. Customer Journey Optimization:

• Collaborate with cross-functional teams to optimize the customer journey at different touchpoints.
• Identify opportunities for improvement and implement strategies for a seamless customer experience.

4. Offline/Digital Campaign Management:

• Plan and execute offline and digital campaigns to drive user acquisition, retention, and reactivation.
• Monitor campaign performance and adjust strategies based on analytics and feedback.

5. Feedback Analysis:

• Collect and analyze user feedback to understand customer satisfaction and identify areas for improvement.
• Implement feedback-driven initiatives to enhance the overall user experience.



Qualifications:

1. Bachelor's degree in Marketing, Business, or related field.
2. Proven experience in customer lifecycle management and campaign execution.
3. Strong communication skills with the ability to create compelling and targeted messaging.
4. Analytical mindset with proficiency in data analysis tools.
5. Familiarity with astrology or spiritual practices is a plus.