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Organic Marketing Manager

Ownwell

Ownwell

Marketing & Communications
Austin, TX, USA
Posted on Tuesday, June 18, 2024

Company Background:

Ownwell helps property owners reduce the costs of owning real estate. Our proprietary software automatically identifies property owners that are overpaying on real estate expenses. We then manage the end-to-end process of reducing bills through tax appeals, exemptions, and corrections.

Over $40 billion is overpaid in property taxes every year, and inaccurate tax assessments disproportionately affect people of color, immigrants, as well as low-income communities.

We’re dedicated to making the costs of property ownership more transparent and equitable. We believe that regardless of status or level of real estate expertise, everyone should have access to the information, tools, and resources to manage their real estate with confidence.

Ownwell is well-funded and venture-backed by some of the best investors in the world. Our customer base has grown by more than 1000% year-over-year with exceptional feedback demonstrating clear product market fit. We are looking for driven and passionate team members who thrive in a collaborative, positive culture where we all win together. If this sounds like the place for you, come help us change the way everyday homeowners manage their real estate across the country.

Our Culture

People are our superpower! Centered in everything we do is a true sense of team. We listen and we learn from each other. We are on this rocketship together and embrace a fast-paced, truly collaborative environment. We are here to win as a team and as a company.

We’ve brought together General Appraisers, Certified Public Accountants, Property Tax Consultants, Data scientists, PhDs, best-in-class customer support representatives, and more to deliver top results for our customers.

Our core values are our guiding principles in everything we do

  • Customer Obsession
  • Take Ownership
  • Do The Right Thing
  • Go Far Together
  • Accelerate Innovation

The Role:

As a Manager of Organic Marketing, you’ll own and grow the organic channel for Ownwell. You’ll lead SEO strategy and end to end production of all content marketing assets to bring new customers to Ownwell through non-advertising methods. As an Organic Marketing Manager, you’ll report to our VP of Growth & Marketing and will collaborate cross-functionally with Ownwell’s Operations, Engineering, Design, and Product Teams.

Responsibilities:

  • Manage end to end content strategy and content production to attract new customers
  • Develop collaborative partnerships across the organization to identify, launch and refine SEO and content marketing strategies
  • Execute detailed organic marketing campaigns, working closely with internal partners and external vendors to deliver clear revenue impact
  • Ideate and bring to market new creative strategies, content, and experiments that improve performance and align with our customers and brand
  • Help define KPIs and implement measurement, analytics, benchmarking, and reporting methods to measure success for organic marketing
  • Develop and regularly maintain standard reporting to track goals
  • Implement an experimentation framework and continuous testing on organic channels
  • Review data, creative, and copy to maintain high standards of quality

Requirements:

  • Growth-driven, high-energy, self-starter who gets along well with others and acts in a manner that promotes teamwork and builds credibility and trust in the marketing department.
  • Proven expertise in leveraging SEO, content and organic marketing to bring in new customers at scale.
  • Creative and thoughtful, focused on developing results-driven differentiated marketing campaigns
  • Adept at strategy and planning, with a passion for hands-on execution. You have the opportunity to own the go-to-market in organic marketing, including end to end content production
  • Able to think big picture as well as the dig into the finer details
  • In-depth knowledge of marketing tools, platforms, and processes, especially as it relates to SEO and content marketing
  • Exceptional communication and project management skills; capable of navigating a fast-paced, team-oriented environment.

Ownwell offerings

  • Entrepreneurial culture. Own your career; we are here to support you in the journey.
  • Access to First Round Network to build your community outside of Ownwell.
  • Flexible PTO. We believe in giving you the flexibility to own your time off. In addition to flexible time off, you will get 11 company holidays. We offer the last week of the year to recharge and reset.
  • Competitive health benefits. We care for you and your family’s health, as reflected in our benefits coverage.
  • Learning support through a $1,000 stipend per year to enable investing in your individual learning needs.
  • Supporting parental journey. We offer up to 16 weeks of fully paid parental and bonding leave to support your journey as a new parent.
  • As applicable complimentary real estate and tax consulting licensing and renewal

Ownwell’s vision is to democratize access to real estate expertise. When we say we want to provide access, we mean providing access to everyone. To do that well, we need a team that’s broadly representative. We welcome people from all backgrounds, ethnicities, cultures, and experiences. Ownwell is an equal opportunity employer. We do not discriminate on the basis of race, color, ancestry, religion, national origin, sexual orientation, age, citizenship, marital or family status, disability, gender identity or expression, veteran status, or any other status.