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Growth Marketing Manager

Finalis

Finalis

Marketing & Communications, Sales & Business Development
Argentina
Posted on Thursday, July 4, 2024

Finalis is unlocking the private capital markets.

What will you be doing?

We are seeking a dynamic and experienced Growth Marketing Manager to lead our lead generation, lead scoring, and lead routing efforts. This role is crucial to achieving our Marketing Influenced Pipeline and Marketing Influenced Revenue goals. As a Growth Marketing Manager, you will work closely with Sales, BDR, Revenue Operations, and other cross-functional teams to ensure seamless execution of marketing strategies and initiatives.

If you are a results-oriented growth marketer with a passion for driving business success, we would love to hear from you. Apply now to join the Finalis team and help us achieve our ambitious goals!

Please submit your resume and a cover letter detailing your relevant experience and why you are the ideal candidate for this role.

💬 What are the requirements for the position?

  • Lead Generation:

    • Develop and implement effective lead generation strategies to attract, engage, and convert target audiences.

    • Utilize various channels such as SEO, SEM, social media, email marketing, and content marketing to drive qualified leads.

    • Continuously monitor and optimize lead generation campaigns to maximize ROI.

  • Lead Scoring & Routing:

    • Create and manage lead scoring models to prioritize leads based on engagement, fit, and buying intent.

    • Ensure efficient lead routing processes to deliver high-quality leads to the appropriate sales teams.

    • Collaborate with Revenue Operations to maintain and improve lead management systems and processes.

  • Marketing Influenced Pipeline & Revenue:

    • Own and drive the metrics for Marketing Influenced Pipeline and Marketing Influenced Revenue.

    • Develop and execute marketing strategies that directly contribute to pipeline growth and revenue generation.

    • Analyze and report on the effectiveness of marketing campaigns and initiatives, providing insights and recommendations for improvement.

  • Cross-Functional Collaboration:

    • Work closely with Sales, BDR, Revenue Operations, and other teams to align marketing efforts with business objectives.

    • Collaborate with the content team to develop compelling marketing materials that support lead generation and conversion.

    • Partner with product and engineering teams to leverage technology for enhanced marketing performance.

  • Data-Driven Decision Making:

    • Utilize data and analytics to drive marketing strategies and decision-making.

    • Implement A/B testing and other methodologies to continuously improve marketing campaigns and tactics.

    • Stay up-to-date with industry trends and best practices to ensure Finalis remains at the forefront of growth marketing.

  • Budget Management:

    • Manage the marketing budget effectively, ensuring optimal allocation of resources to various campaigns and initiatives.

    • Track and report on budget performance, making adjustments as necessary to achieve desired outcomes.

💬 What are the qualifications for the position?

  • Bachelor’s degree in Marketing, Business, or a related field

  • 3+ years of experience in Growth Marketing, lead generation, or a related role.

  • Extensive Growth Marketing Experience:

    • Over 3 years leading growth marketing strategy and execution ideally with a focus on driving revenue growth in a SaaS startup within the US Market.

    • Track record of supporting revenue growth and market share expansion

    • Proven track record of driving significant growth in marketing influenced pipeline and revenue.

    • Strong understanding of lead scoring, lead routing, and lead management best practices.

  • Strategic and Operational Expertise:

    • Demonstrated experience in developing and executing marketing strategies.

    • History of making decisions based on business metrics.

    • Excellent analytical skills with the ability to interpret data and make data-driven decisions.

  • Hands-On Leadership and Collaboration Skills:

    • Ability to collaborate across teams for change management, quarterly objectives, and strategies.

    • Strong skills in systems thinking and execution, with an ability to handle multiple projects and maintain attention to detail.

  • Communication and Organizational Abilities:

    • Exceptional communication skills in English, both written and spoken. Spanish is a plus

    • Experience with Google Workspace and the ability to manage confidential information.

    • Strong organizational skills, adaptable, with a high tolerance for ambiguity.

    • Ability to thrive in a fast-paced, dynamic environment.

  • Technical Proficiency and Educational Background:

    • Experience with marketing automation platforms (e.g., HubSpot, Marketo, Pardot) and CRM systems (e.g., Salesforce).

    • Relevant domain experience in fintech, marketplaces, investment banking, capital markets intelligence and workflow optimization.

🌟 What do we offer?

  • 100% Remote work (Work from wherever you want!)

  • Competitive USD salary

  • High-Speed Internet expenses allowance

  • Generous Paid time-off (Vacation Time!)

  • Additional 17 Flex Days (to use in national holidays or personal matters)

  • Professional Growth Benefits in our E-Learning Platform (Coursera) (take your skills to the next level!) 🚀

  • People Team Partner (to target your roadblocks and customize an action plan for your career path)

  • Buddy Program

  • Virtual After-Office Activities

  • Diverse Culture & Inclusive environment

🌈 Why work at Finalis?

We are a fast-paced startup which will enable you to develop skills quickly and work in an entrepreneurial culture where pushing limits and taking risks is everyday business. As we have Finalists from different countries and cultures, we encourage our team members to develop their soft skills, boosting their ability to adapt themselves to different backgrounds.

Finalis’ core values:

  • Embodying the trust we deliver

  • Engage with purpose

  • Practice stewardship

  • Value learning

Finalis provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity, or gender expression. We are committed to a diverse and inclusive workforce and welcome people from all backgrounds, experiences, perspectives, and abilities.

🌍 How does Finalis work?

  • We are a remote-first company with teams and partners distributed between the time zones of Eastern Standard Time and Eastern European Time.

  • If you’re located outside this time zone range, depending on the needs of your team, you may be requested to be available during specific hours.

  • Although we don’t have an official physical place to work, we promote gathering with your team or other colleagues whenever possible.

🚀 What does Finalis do?

Finalis is on a mission to make the capital markets accessible to everyone by building the Amazon for the capital markets.

Our go-to-market strategy begins in the back office of small and medium-sized investment banks, placement agencies, and independent dealmakers globally. Since launching, we have rapidly become the central nervous system of our users' back-office operations, uniquely positioning us to facilitate the entire deal lifecycle from origination to closure legally and compliantly. Our Smart Mission to make users successful by generating more deal flow, accelerating their deals from origination to close, and unlocking more revenue per user, crucial in this transition from a back-office tool to a capital markets exchange and market intelligence purveyor, ensures we maintain the trust of our users by aligning our strategy with our users' incentives.

Our Workflow solution, which digitizes the investment banking back-office, drove continued market impact and revenue growth. In 2023, we expanded our user base to over 260 firms and 500 bankers and generated over 1,500 capital raise and M&A deals in our Connect solution.

Connect will play a pivotal role in Finalis' next phase to deliver significant user value by driving further efficiencies across the deal lifecycle. In 2024, we aim to deliver deal origination solutions that position us as a revenue center for current and future users, significantly growing our average revenue per account. We also plan to extend our reach to new markets beyond our current ICPs, including sell side issuers like corporates and fund managers.

In 2024, we are committed to reinforcing our role as the indispensable capital markets ecosystem. Our focus will be on maximizing the value of Connect while enhancing Workflow and normalizing the vast amounts of financial data within Finalis. Join us in disrupting the securities industry, for good.